New campaign for New Balance coming soon...

In wake of the pandemic, NFL teams were forced to draft from home. But rather than drafting just anywhere this year, the Rams decided to do it in style.

Introducing the Rams Draft House! The whole team is here, catching some rays and hanging out. Not to mention our special tour guide, Rebel Wilson, to show you around and get an insider look at how the Rams operate.

The greatest QB ever meets the greatest tee ever.

The company that reinvented the T-shirt for athletes wanted to do it again, this time with help from the Greatest to ever play the game—Tom Brady. The Greatest (Tee) Ever is a revolutionary, versatile product designed by Under Armour for both a work out and a night out. If it’s good enough for Tom, it’s good enough for anybody.

We were tasked with helping deliver a celebratory post for the LA Rams as one of their greatest players, Aaron Donald, decided to retire.

How do you summarize the impact this future Hall of Famer had on the league?

Two words.

Quarterbacks Rejoice.

Nothing but iPhone and a little hockey tape.

We wondered what would happen if we let the hockey players get involved with setting up the shots, rather than simply being in front of the camera. So we stepped on the ice with two of the best players in the NHL, Marc-André Fleury and Mark Stone, to see what they could do...using nothing but a little hockey tape. All shot on iPhone.

Expedia partnered with Liga MX, the national soccer league in Mexico, and wanted a campaign geared towards getting fans to travel.

This film tells the story of a family obsessed with futbol, separated by long distance, who uses Expedia to bring the family back together.

Corona wanted a new sports campaign. We created a beach bar environment where athletes would come and hang out together. We wanted to use real athletes versus actors so fans could relate even more.

In this version for the NCAA tournament, we featured several former college greats, each from different schools.

We are all fans of something.

No matter who you are, or where you’re from, everyone has a fan story that started somewhere. That moment when you started cheering for a specific team or player. The ’47 brand has been helping fans share that fandom for the past 75+ plus years, because they started as fans too.

Apple launched its first ever sports campaign by giving athletes creative control and letting them shoot everything themselves with an iPhone.

For the release of the new iPhone 13 Pro, we set out to showcase how you could capture cinema-quality footage all from your phone. We experimented with practical special effects commonly seen in movies.

Every day throughout Black History Month, Apple featured different photographers from across the United States as they showcased a unique lens on their hometown. All shot on iPhone.

The Lakers are one the most historic franchises in all of sports. So when they brought back some of their classic design to their modern jerseys, they wanted to make sure to do it right.

Oh, and having Lebron James helps too.

In collaboration with Bulletproof and Uninterrupted, Nike created a training space right smack in the middle of Hollywood where pros, collegiate and Nike athletes alike could meet, learn from each other and push their own limits. The NIKE JDI HQ is the epitome of an athlete's modern playground. Nike also activated their NTC trainers and fitness influencers to fill up the space with the best of the best. 

We worked directly with Nike to craft the narrative of the space. We wrote messages to motivate and carry the athletes through their journey of the space, from the entry to the locker room, the gym, dream wall, and recovery area. 

Our messages became the symbol for LA workouts for everyone that passed through. Athletes and celebrities began using them as the backdrop and captions for their personal instagrams. 

8/24 will forever be Mamba Day. 

In his first year as a retired athlete, Kobe is instilling the Mamba Mentality for athletes everywhere. 

5 emotions. 1 mentality.

Cam Newton became one of the most polarizing athletes in the country during his 2015-2016 MVP season. He did things different than other athletes, especially than other quarterbacks. The NFL had never seen anyone like him. The rare mix of size, speed and athleticism wasn't found in your typical quarterback, but he is anything but typical. He smiles, laughs, dances, celebrates and isn't afraid to speak his mind. 

For this campaign during the playoffs, we worked with different artists, Future and 2Chainz, from the Beats family to give voiceover representing who Cam was as a person and athlete. They were in your face and unapologetic.

The spot with Future ran just before the Super Bowl. 

In preparation for the NBA Finals, we worked with Draymond Green to visualize the effect music has on athletes before big moments. 

We worked with Oakland local and iconic rapper, E-40, to create a music video tailored specifically for the Bay Area and Golden State Warriors fans. 

Tony Parker is one of the most decorated point guards in NBA history. At this point in his career, he has nothing left to prove. So many people wonder why he continues to go back and play for his home country of France every summer and continually put his body at greater risk for injury. 

At only 33, he's entering his 15th NBA season. His body isn't what it used to be. But nothing will stand in his way of playing for his country. 

This spot ran during the 2015 EuroBasket tournament in France. 

Draymond Green is an NBA champion and a rising star in the league, but he is almost known more for running his mouth than for his actual game. 

There will always be doubters, the key is to block out the noise and stay focused. 

Hear What You Want.

Karl-Anthony Towns was selected as the #1 overall draft pick in 2015. He would go on to win Rookie of the Year that season. 

This is how we celebrated his accomplishment. 

Beats1Run was the world’s first global running event connected by music. To get Beats into gym bags around the world, we had to prove that Beats was not just for elite athletes, but for anyone who leads an active lifestyle.

The radio show was streamed live to simultaneous runs in Los Angeles, New York, London and Paris. Runners in 100 countries tuned into Beats1Radio, turning the Beats1Run from a 5km fun run into a moving concert.

The world’s best DJs curated exclusive playlists, encouraging runners with live shout-outs and the reward of an epic party at the finish line.

Results: 
#Beats1Run trended number 1 on instagram

TaylorMade is the leader of club innovation in the golf world. They are continually pushing the envelope with new developments and technology. We were tasked with launching a new type of club geared towards the more amateur-level golfer, featuring their patented Speed Pocket technology.

To show how serious TaylorMade was about increasing distance, we decided to not take ourselves so seriously. So we created the Speed Police, a crime-fighting foursome brought together to stop the epidemic of slow, outdated clubs sweeping the game of golf. These aren't your ordinary patrolmen—they're marionettes! Don't talk down to them though, not unless you're prepared to face the short arm of the law. 

These four puppets were designed and sculpted after the top four players on the TaylorMade roster: Justin Rose, Dustin Johnson, Jason Day and Sergio Garcia. All of whom were ranked in the top 10 golfers in the world at the time of the campaign launch. 

As part of a rebrand for EXOS, (formerly Athletes' Performance) the brand wanted to revamp one of their programs called the Eagle Fund. It was a rehabilitation program designed to help wounded military servicemen/women get back into the service and return to normal life. They  felt like the program had more to offer and decided to expand and include law enforcement, fire fighters and first aid personnel to be the first of its kind.

The Comeback Initiative is dedicated to providing the same level of support afforded to professional athletes when they become injured to the men and women who protect our freedom and safety. The program is made possible through EXOS and donations from charitable organizations and corporations.

In order to promote the program with potential donors, we created a short documentary featuring some of the people who have already been through the program. 

Part of the process included development of the new name, tagline and logo. 

Hyundai was voted #1 in Customer Loyalty for several years in a row. So they wanted to target those people who understand loyalty the most—college football fans.

We collected photos and videos from fans around the country exemplifying their loyalty and then featured that content in our TV, print and digital ads. 

We also gave the fans a rallying cry for the day most associated with college football—Saturday. 

"Fans show their loyalty in all kinds of ways. Ours just buy another Hyundai."

The leader in athletic training, Athlete's Performance, needed a new brand identity to move the next level. Together, in collaboration with IDEO, we created an entire new look and feel, brand mantra and even a new name. Everything from the ground up had to be reconcepted. 

The company responsible for training 7 of the #1 draft picks in the NFL in the last 15 years is now known as EXOS. 

Every day is game day. 

Ashworth is born of golf. One of the few golf brands with a soulful approach to the game and the heritage to back up the authentic style of the golfers who wear it.

But somewhere along the way, they lost their identity. Our task was getting this brand back golf prominence. 

Created by the son of a Southern California club pro, Ashworth embodies the west coast style of play and approach to the game. It's a laid back and soulful. Never forced. Golf is about the moments in between shots, both on and off the course. Something Ashworth personifies. 

All we do is golf.