This was a full 360 campaign featuring TV, digital, out-of-home and social content.

#DistanceIsTheLaw

We produced several TV spots showcasing our puppets in action, busting clubs and taking names.

Website content

Screen Shot 2014-05-08 at 5.29.53 PM.png

Screen Shot 2014-05-08 at 5.30.17 PM.png

Screen Shot 2014-05-08 at 5.30.32 PM.png

Digital/Social imagery

Screen Shot 2014-05-08 at 5.26.33 PM.png

Screen Shot 2014-05-08 at 5.26.04 PM.png

Screen Shot 2014-05-08 at 5.25.56 PM.png

Screen Shot 2014-05-08 at 5.26.17 PM.png

Screen Shot 2014-05-08 at 5.25.01 PM.png

Screen Shot 2014-05-08 at 5.25.22 PM.png

Digital Videos

Before the puppets were actually introduced, we teased the campaign with a few nuggets hinting towards what was coming. One of our puppets/golfers, Dustin Johnson, just so happened to be engaged to the lovely Paulina Gretzky, who made a short, but sweet, cameo. This helped prepare the way for the rest of the campaign by creating online chatter in both the golf and celebrity worlds.